Ricola believes that success is not an end in itself and takes its responsibilities to its employees, to society and to the environment seriously. The corporate philosophy embraces both the economic and non-economic aspects of the company's operations. One way of making these aspects a reality is to maintain and foster cultural values.

As a company with close ties to nature, Ricola assigns top priority to first-class raw materials. Ricola only uses herbs grown under controlled conditions which do no harm to the environment. Such herbs are not only more aromatic; they are also endowed with the inner vital force of nature.