In the early 80s, Ricola started to advertise its products on TV. The “Ricola shout” marked another milestone in the company’s advertising history. Broadcast for the first time in Germany, this musical trademark today ensures strong brand recognition everywhere. Convinced of the need for organic agriculture, Ricola engages itself in this field. Following an extended test phase, the company decided to make an intensive commitment to herb growing in Switzerland by concluding long-term purchase contracts with Swiss mountain farmers. In 1983, the herb farmers joined to form the ARGE Mountain Herbs working group, which is divided up into regional agricultural co-operatives. Through the contractually assured purchase of herbs, Ricola made a major contribution to its foundation and subsequent success. Consumers continued to discover the advantages of the small, convenient pocket pack Ricola offered.. At the same time, awareness of the need for good dental hygiene grew, resulting in an increasing demand for sugar-free sweets. Using the sugar substitute Isomalt, Ricola succeeded in achieving a flavour equal to that of sugar-based products. As a result, in 1988 Ricola launches the sugar-free herbal candies in small boxes.